HELLO! MY NAME IS JUNGJOON HWANG.
My dream is to draw one line in the design history.
Here is how my story began.
When I was younger, one of my dreams was to be a judge.
Because I would like to find the midpoint under any circumstances.
But later on I became a designer instead, who do designers serve?
Of course, designers serve people, people with different needs.
Thus, in design, we must find the midpoint for everyone.
How did I become a designer?
Now, I want to change this question to how did I choose to be a designer in my future life.
It was a hard decision. When I was 24, I started to redefine my future, I asked myself.
What was my dream before? I wanted to be a soldier, a pilot, a doctor, an architect, and a judge.
But this might be to much for one person to fulfill in one life.
So, I tried to find something in common among these professions.
I found these key words: justice, service, challenges.
However, only this information was not enough to find and define my dream.
I also thought about my weaknesses. Why? Not to fix them, but to embrace them.
I am human, it would be next to impossible if I tried to correct my weaknesses.
As a result, I decided to make use of my weaknesses in pursuing my dream.
Among the many weaknesses that I have, the best one is that I think a lot, all the time.
I think analytically, I think ruminatively, I think ecstatically. I always keep thinking and thinking.
However, it could be not only my weakness but also my strength.
So, now I know the commonalities among all my dreams are justice, service, and challenges.
Moreover, my best weakness is thinking a lot.
What kind of career would need both my strength and weakness?
That would be design. Rather, I decided to utilize my weakness in my future.
What have I done as a designer?
I have designed a microwave oven, a flash light, a kettle, a steering wheel, an ice water purifier, etc.
Before I had designed these products, I had been interested in other design disciplines including visual,
environmental, interior, and editorial design.
Designers of the 21st century must do everything and know everything.
When I challenged myself with other design disciplines, my perspective on design improved dramatically.
However, the foundation of my perspective is a little different.
When some designers go after the forms and shapes of design, I choose to go after the human needs.
As a designer, I choose to be a man of decent character, and by understanding humans,
I understand better about the market of human-centered design.
What makes it common things among Customer, Designer and Company?
Each roles would be led by "from people, by people, for people".
Therefore, Most common thing would be "People". Importance may be occurred by finding middle points
between customer and company based my philosophy - respecting people's basic conditions.
How is it easy to attempt to find middle point? Probably not.
As mentioned previous page, I always pursue finding the middle point with honesty and insight from
striving become a man of decent character! Prior to this, my utmost value to be designer would making
more moments to communicate, experience and try to solve with people.
People have individuality, and it is various. Thus, we must do join and share design together.
I believe that the process to do design together would create product which gets more approaches closely
to middle point.
Finally, 'Middle Pointer' is neologism created by myself as meaning of someone who roles
in the middle position. I'm believing that it could be properly made by representing myself while branding
my design identity.
사람다운 사람이 되자!
제가 말하는 사람다운 사람이란, 기본적인 것에 충실한 사람을 뜻합니다.
기본적인 것이라 함은 부모님에 대한 효도, 친구들과의 우정 그리고 사람들과의 약속 등을 의미합니다.
저는 디자이너로서 기본적인 것, 사람의 인격을 가장 중요시 생각합니다.
물론, 이것은 끝이 아닙니다. 단정 짓는 것이 아닌 지속적인 발전을 해야 한다고 생각합니다.
그 이유는 제가 생각하는 디자이너란 많은 생각과 의견을 고려하며 받아들이는 사람이라고 생각하기 때문입니다.
Strive to become a man of decent character!
What I mean by a man of decent character here is someone who is faithful to the basic conditions in life.
Basic conditions in life refer to filial duties to parents, friendship with friends, and promises with people.
As a designer, I prioritize the most basic things as well as people’s characters.
Of course, this is not the end. I plan to continue developing my philosophy.
Because, designer I want to be must accept and consider many thoughts and opinions.
Strive to become a man of decent character
A person who truly enjoys themselves with honesty
A person who enjoys themselves
A person with passion
A person who excels
A person who works with diligence